Article: Ever Giving x Joy of Sox: Sharing Warmth This Season
Ever Giving x Joy of Sox: Sharing Warmth This Season
Winter is considered by many to be the most wonderful time of the year. Typically, we are all bundled up inside with our cozy blankets, pillows, sippers, and a nice warm beverage. Yet at its core, winter reminds us of something deeply human: the universal need for warmth and care. While many of us experience this season as comforting, restorative and loving, the colder months can be especially harsh for those experiencing homelessness, amplifying the daily challenges of staying warm, safe and healthy.
This is where New Beginnings take shape in the simplest most meaningful ways. New Beginnings is framed around emotional stories of growth, change, and the different ways people begin again. Joy of Sox is dedicated to providing clean, warm socks. This is an essential item that is easily overlooked, yet life changing for those in need. Through this partnership, we’re reminded that comfort is more than a feeling; it is an act of care, and even small gestures can help someone step into a warmer, more hopeful season.
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Why Socks?
Socks are one of the most requested yet least donated item in homeless shelters, as they wear out quickly, are difficult to keep clean without regular access to laundry, and are essential for preventing cold-related injuries and infections. This overlooked necessity aligns deeply with Ever Lasting’s core values of comfort, care, longevity, and thoughtfully designed everyday essentials that truly last. Through Ever Giving, which is our long-term framework for giving back, we are committed to supporting meaningful, practical solutions that improve daily life. This partnership is a natural extension of that mission, transforming something simple into a sustained act of care for those who need it the most.
Joy of Sox
Joy of Sox was founded on a simple but powerful mission: to restore dignity, health, and warmth to people experiencing homelessness through the provision of clean, high-quality socks. What began as a small act of care grew into an organization rooted in listening, responding directly to what shelters and individuals said they needed the most. Their work is grounded in real stories like Kiwi, who explains...
” You don't realize it, but sometimes socks can be more important than bringing people food because food is not hard to get, but it seems to be harder and harder to get socks all the time. Without socks, you get sores on your knees, between your toes, and on your ankles that can actually go up your legs. I once got a leg infection because the socks weren't protecting my toes, and ankles, and yeah. The damage can go all the way up to your back, I’m telling’ya.”
- Kiwi
Experiences like this are reflected in the data: socks remain the most requested item in shelters, yet among the least donated, despite foot related injuries and infections being the leading health concern for people living on the streets, Together these stories and statistics underscore a quiet truth: meeting basic needs can be life changing, and something as simple as a pait of socks can offer protection, dignity and the chance for a safer tomorrow.
The Partnership: Ever Lasting x Joy of Sox
Ever Lasting is proud to partner with Joy of Sox this holiday season to turn everyday comfort into meaningful impact. Through this partnership, select purchases will be matched with sock donations, ensuring that each act of giving extends beyond the home and into the community. Together Ever Lasting and Joy of Sox are transforming the Spirit of the holidays into tangible warmth, one pair of socks at a time.
"EverGiving, for me it has always been about people and the community around us. When I founded Ever Lasting, the brand was never just about products, it was about the feeling of warmth, care, and belonging. EverGiving is the philanthropic expression of that belief. Cozy, warmth, and comfort are not luxuries. They are human necessities. Everyone deserves to feel safe, cared for, and supported, especially during the holidays. When families or children are missing even the basics, the season can feel cold and unbearable.
EverGiving was created as a way to gather our community and make sure we don’t look away from that reality.Every effort we make to help turn those feelings around matters. I’m genuinely proud of the progress we made with this drive, and even more proud that it was a full team initiative. The care, intention, and support behind it truly reflect what Ever Lasting stands for."
-Linda Yao, CEO
Check Out Some of the Ever Giving Donations:
The Impact of Your Purchase
The impact of this initiative reaches far beyond the items themselves, touching the core of what it means to feel cared for and protected. Joy of Sox provides more than socks; they offer warmth, health, and dignity at a time when even the most basic comforts can feel out of reach.
Just as warm bedding creates a sense of safety and restoration at home, socks serve as a foundation of comfort and protection for those facing the cold without shelter, In the colder months especially these essentials become lifelinees, supporting both physical well-being and emotional resilience, At its heart, this work is about the shared human experience and the possibility of new beginnings, small thoughtful acts that help someone step forward with warmth, dignity and hope.
Ever Lasting has a wide variety of products that are perfect for the holiday season. If you are feeling extra giving, you can check out our winter collection to get a present for a loved one while simultaneously contributing to the Joy of Sox cause.
Or you can treat yourself to a holiday gift and shop our new years sale section, where your purchase will contribtue to something greater!
In Essence
At its core, this partnership is rooted in the belief that small comforts can create a big impact, especially when they are shared with intention and care. By coming together before the holiday deadline, we have the opportunity to turn everyday essentials into meaningful moments of warmth for those who need it the most. We invite you to be part of this season of giving. So, shop, share and follow along for updates and stories on our social media @everlastingfabics as we track our collective impact. Lets make sure everyone feels the warmth this season.
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